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Monday, April 18, 2005
LIVE YOUR LIFE, LET LOVE FOLLOW SAYS LIFEKNOT Online Partnering Not Just for Singles Anymore. CAMBRIDGE, MA, April 18, 2005 - Finding friends with whom we share interests and passions is as important as finding a significant other. This is the philosophy of LIFEKNOT, an activity partnering website that welcomes those already in relationships. Rather than chasing love, lifeknot proposes that their users live their life, meet people that share their interests and, as a bonus for singles, let love follow. "Focusing on shared activities provides advantages over traditional online dating sites," states Matt Muro, founder of lifeknot (www.lifeknot.com), still a completely free service attracting new members. "The emphasis with our approach isn't on personality traits and dating so much as it is helping people meet new friends to share activities they enjoy." Placing emphasis on shared activities rather than shared personality traits lessens the vulnerability people feel when posting a profile online. lifeknot activity profiles permit people to show a side of themselves that isn't conveyed through traditional personality profiles alone. As a result, people feel more comfortable contacting each other; activities shared serve as icebreakers and provide the reassurance that interests are other than skin deep. The benefit for singles using a service that includes those in relationships is that it creates a larger network of people from which singles can meet new loves via new friends and activities. The advantage for those in relationships is that they have a large pool of people from which they can choose activity partners for pastimes they might not share with their significant other. lifeknot currently lists over 500 activities across 38 categories. Users frequently suggest additional categories and activities as they seek people that share their interests and passions--passions that are as diverse as sled dog racing, short films, sushi, scrabble, sci-fi and surfing-to name a few. lifeknot makes it as easy as a mouse-click to compare activities with other users. The same feature may also be used to compare such things as favorite bands, books, movies and tv shows. In Muro's own words, "We really want people to just have fun sharing their interests. If love follows we're happy to have helped." About lifeknot.com lifeknot.com is an activity partnering website founded in 2003 as an alternative to dating sites that focus on personality profiles. Membership is currently free, and includes the ability to e-mail other users. lifeknot lists over 500 activities across 38 categories. Members can suggest new activities and categories. For more information, please visit www.lifeknot.com. Contact: Matt Muro | cell phone: 617.388.1511 | e-mail: info@lifeknot.com | website: www.lifeknot.com # # # |
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