Freestyle Information

The Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 104 different Coca-Cola drink products and custom flavors.

Technologies involved include microdosing technology and proprietary PurePour Technology. One Freestyle unit with a similar footprint to current vending machine can dispense 104 carbonated and non-carbonated beverages from one freestanding unit. Microdosing blends one or more concentrated ingredients in 46 ounce packets with water and sweetener at the point where the beverage is dispensed, thus avoiding the use of traditional 5 gallon boxes of syrup. Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses this feature to detect its supplies and to radio resupplying needs to other units. The traditional ice cube dispenser remains. The maximum rate of output is 95 per hour.

Testing began in Southern California, Georgia, and Utah in July 2009 with 60+ locations around the country planned by the end of that summer. Currently, test locations around Coca-Cola's home city of Atlanta include the World of Coca-Cola, AMC Theatres Parkway Point 15, and area food chains including Burger King, Firehouse Subs, Pei Wei Asian Diner , Popeye's Chicken and Biscuits, Sam's Club , Subway, Wendy's and Willy's Mexicana Grill. These machines include flavors not previously available to the American market including Orange Coke which was previously sold only in Russia and the Baltics and flavored Dasani waters. The machines transmit supply and demand data to both Coca Cola and the owner including brands sold, times of the day of sales, troubleshooting information, and service data.

Wikipedia, Freestyle, (as of Apr 1, 2010)

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