Floristry Information

Floristry is the general term used to describe the professional floral trade. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.

Floristry is a term that refers to the cultivation of flowers as well as their arrangement, and to the business of selling them. However, the floral industry is the basic drive behind floristry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.

Floral Design or floral arts is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses and other botanical materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. The term is not to be confused with floristics . Floristry is also not to be confused with horticulture which more broadly relates to the cultivation of flowers and plants.

Wikipedia, Floristry, http://en.wikipedia.org/wiki/Floristry (as of Apr 1, 2010)

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gu · ru [goo-roo] : one who is regarded as having great knowledge, wisdom and experience in a certain area, and who uses it to guide others. Log in or join now now to designate yourself or someone you know a Floristry guru.

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