Community outreach Information

Outreach is an effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. Typically non-profits, civic groups, and churches engage in outreach.

Outreach often takes on an educational component , but it is increasingly common for organizations to conceive of their outreach strategy as a two-way street in which outreach is framed as engagement rather than solely dissemination or education.

Outreach strategies are linked to the organization's mission, and define targets, goals, and milestones.

Wikipedia, Community outreach, http://en.wikipedia.org/wiki/Community_outreach (as of Apr 7, 2011)

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gu · ru [goo-roo] : one who is regarded as having great knowledge, wisdom and experience in a certain area, and who uses it to guide others. Log in or join now now to designate yourself or someone you know a Community outreach guru.

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