Action figures Information

An action figure is a posable character figurine, made of plastic or other materials, and often based upon characters from a movie, comic book, video game, or television program. These action figures are usually marketed towards boys. Redressable action figures are sometimes referred to as action dolls as a distinction from those which have all or most of their clothes molded on. There are more than 35,000 known unique action figures and more than 700 brands.

Action figures are particularly popular with boys because they represent traditional masculine traits and are closely associated with the public sphere. While most commonly marketed as a children's toy, the action figure has grown wide acceptance as an adult collector item and has been produced specifically with this in mind. In this case, the item may take on the statuesque properties of being intended solely for display.

The term "action figure" was first coined by Hasbro in 1964, to market their G.I. Joe figure to boys who wouldn't play with dolls. G.I. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man Stan Weston. It featured changeable clothes with various uniforms to suit different purposes. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets.

Wikipedia, Action figures, http://en.wikipedia.org/wiki/Action_figures (as of Apr 1, 2010)

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